Saturday, December 27, 2008

Has the search battle been won?

A few new search engines were launched in the last 2 years but none of them could make a mark. Not because they were bad, well let me rephrase, some were actually bad. But some of them had a great concept but still they could not make a mark. The main issue is that people don't like change. The change has to be so subtle that no one even knows the change and yet if they try and go back they feel an urge to stick to the new product. The reason for the delay in developing and bringing out fefoo was that it has to be perfect from the word go. If its rejected the first time no one will bother using it again. In less than a minute it should be useful enough for a user to think of using the product.

Again like I have said before fefoo is not a search engine but it just helps you to search better with the existing search engines. And with the quickest loading homepage it loads in a fraction of a second. That is one of the most important things I had to keep in mind. If it takes more than second to load I've already lost the battle. The battle is about relevance and also speed to get to the final results in the least possible clicks.

Fefoo in that sense is the simplest possible applications that I've developed but also the only product that has been in testing for more than 2 years. It still might fail to make any mark but I use it daily and that is one test that it has passed. Lets see till when I keep using it, and when I finally dump it.

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